About Us
We're a couple who loves together, parent together, and hustle together.
We're Safia and Azim, parents of two handsome little men (Ashar and Aleef). Since we had our kids, we're focused on two things - traditions for their upbringing and legacy to leave behind for them. In a world where it is easy to get overwhelmed by new toxic products, we want them to remember that traditional pure products are available at their disposal.
Attars are traditional to south Asia, derived from nature, alcohol-free, and an eco-friendly alternative to perfume sprays. We want to enable children to choose natural products and think about the environment in the process of doing so. Hence all our products are eco-friendly and ethically sourced.
We're Safia and Azim, parents of two handsome little men (Ashar and Aleef). Since we had our kids, we're focused on two things - traditions for their upbringing and legacy to leave behind for them. In a world where it is easy to get overwhelmed by new toxic products, we want them to remember that traditional pure products are available at their disposal.
Attars are traditional to south Asia, derived from nature, alcohol-free, and an eco-friendly alternative to perfume sprays. We want to enable children to choose natural products and think about the environment in the process of doing so. Hence all our products are eco-friendly and ethically sourced.